Insights and resources

Why answering the phone after hours is no longer optional — and what the data shows about the cost of waiting until morning. When a pipe bursts at midnight or a storm rips a hole in a roof, most homeowners aren’t opening their laptops to fill out a form. They’re grabbing their phones and calling for help — right now. In those moments, the company that answers first doesn’t just win the job. It wins the customer’s trust, insurance referral, and often, the next five jobs that f