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Insights and resources


How Breesy AI Can Help With Call Surges During Severe Weather
When severe weather hits, restoration businesses don’t just see an increase in calls. They experience a surge that can overwhelm even the most prepared front office. Frozen pipes, wind damage, flooding, fires from downed power lines. The phone rings nonstop. Customers are stressed, crews are already stretched thin, and every missed or mishandled call represents real lost revenue and reputational risk. This is where most restoration companies discover a hard truth: their phone
3 min read


The Restoration Call Operating System: How High Performing Teams Create Better Outcomes for Customers and Staff
How High‑Performing Restoration Teams Use Slack, Teams, and Google Chat In restoration, the phone is still the front door to revenue. Every inbound call represents urgency, stress, and a narrow window to earn trust. Yet most teams still rely on fragmented call handling during business hours: someone answers if they can, details get lost, and leadership has no real visibility into what happened after the phone rang. Top‑performing restoration teams operate differently. They tr
6 min read


Multi-Job Restoration Customers Are the Backbone of Industry—But Most Businesses Don’t Track Them
In restoration, everyone talks about speed, consistency, and coverage. But the data tells a different story about where the real value comes from. After analyzing 30,000+ anonymized jobs , one insight stood out above everything else: Customers who use a business for more than one type of job—water, reconstruction, contents, mold, fire, bio—are dramatically more valuable than single-service customers. It’s not a subtle difference. It’s a transformational one. According to the
4 min read


Restoration's Most Undervalued Revenue Stream: Mold Jobs Are 2x More Profitable Than Water But Convert the Worst
When people think about property damage, they usually picture water pouring through a ceiling or soaking a hardwood floor. Water losses are visible, urgent, and easy to understand. Mold is slower and quieter, but financially it is one of the most important categories in restoration. Across anonymized data of 30,000+ jobs, the average mold job estimate is $12,413 , while the average water job comes in at $5,973 . In other words, mold jobs in this dataset are a little more than
6 min read


The 80/20 Rule of Restoration: Why Only 17% of Jobs Produce 66% of Your Revenue
In restoration, job volume and job revenue often tell two very different stories. A single month can bring dozens of small water losses, a handful of moderate jobs, and only a few large projects. But when we look across a dataset of 30,000+ anonymized jobs, a clear pattern emerges: a small share of jobs is responsible for a substantial share of total revenue. According to the analysis, jobs over $10,000 represent only 17% of activity, yet they generate 65.6% of revenue. Thes
4 min read


How Restoration Owners Can Use AI to Finally See Their Business Clearly
Restoration companies move fast. Jobs open and close every day, calls stack up during storms, equipment gets shifted between sites, and crews jump from customer to customer with little time to slow down. Owners develop an instinct for how the business is doing, but instincts don’t always reveal the full picture. You may feel “slammed,” but revenue might actually be flat. You may think TPAs are carrying the business, but Google leads might be quietly carrying your margins. You
5 min read
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